Don’t say no to wheat.
Say no to industrial food.
Most people don’t understand how badly modern industrial flour fails as food. The more you learn, the more dismayed you will become. That’s what happened to us. And that’s why we’re here. Read our rant. Or watch this fascinating preview of the documentary film The Grain Divide featuring Michael Pollan and many others.
The gluten-free craze has finally brought real attention to the public health menace that is modern industrial flour. But the solution is not replacing it with other industrial fillers like rice flour, potato starch and guar gum. The solution is to replace it with the real flour that nourished mankind through the ages—organic, whole and FRESH. We’re here to make that easy.