Is gluten-free a fad? Of course it is.
You can be pretty sure that anything promising near miracle health results in a tidy two-word package is a bit of a scam. Yet we love our tidy two-word health solutions, and we see these type of silver-bullet diets again and again because—at least for a while—they can work. This is because people are forced to stop and think about what they are eating, prepare more foods at home and eat less industrial food. That is, until the food industry pounces on our desire for convenience and offers fat-free cookies, low-sodium bacon and gluten-free bagels—all prepackaged and ready to eat.